Every great superhero has an origin story, right?

Well, here’s mine…

First & foremost, thank you for checking out my website! I appreciate you more than you know and I am sending you all the positive vibes as you read this.

My name is Jane Rodriguez and I am the CEO & Founder of The Thriving CEO. I am a proud Bilingual Latina, born and raised in Miami, Florida, who currently living in Orlando, FL.

I help entrepreneurs optimize their business operations so that they can save 15-20 hours a week of administrative work. I guide and support them through all that business mumbo jumbo that is often times very confusing and difficult when it comes to starting or growing a business.

I help bring ease and organization into your life by implementing magical systems and processes that will help you not only breathe easy, but help you feel more confident in your day-to-day.

But most importantly, I do what I do so YOU can stay in YOUR ✨zone of genius ✨ and do the things that you love.

So, how do I get to do what I do? Well it started a little bit like this…

Let’s take it back a bit..

As an Student Affairs Professional, I felt like I was capable of doing so much more and this included creating the life I really craved, so I embarked on the journey of discovering my other passion areas.

With this in mind, I started my business in April of 2019 as a Lifestyle + Branding Coach where I helped individuals develop the self-confidence they needed to build their brand + business. The more I worked with folks, the more I realized that my attention was always drawn to the nitty gritty. I loved figuring out how things worked and how to make them better. I loved implementing new ways to make my business be as efficient as possible! Why? So I could spend all that extra time I was saving reading or traveling or hanging out with my friends and family.

And then one day it all clicked.

I realized where my true passion lied and that was in helping other CEOs upgrade their businesses to be as efficient + organized as possible so they could reach their fullest potential while making sure their branding game is on point!

I love helping people who want to be entrepreneurs or are thinking of starting a business while in their 9-5. As someone who has been an entrepreneur for the last four years and a multiple six-figure entrepreneur at that, I want to help people create a life that they love doing the things they love doing.

In addition to that, I fell in love with the branding side of it all. It allowed me to express my creativity, and not only working with speakers, but helping others who wanted to start a business as a virtual assistant and online business manager.

One thing you should know about me is I am multi-passionate! I love to do it all and am known as the Jane of all trades 

It has been such an amazing journey so far and I can’t wait to continue to not only grow my own business, but help others grow theirs too…maybe even yours!

Thank you for joining me on this beautiful journey. I can’t wait to learn, grow, and thrive together. 

It’s time to step into your role as CEO, and I’m here to help you do it.

Throughout my life, I have learned to take my lived experiences as a Latina and integrate it into living my best life and finding ways that work for me while embracing both the Cuban & American sides of my life. I say this because I want to be an open and safe space for absolutely everyone no matter where you come from, who you love, or how you identify. This is a welcoming space for all identities, no matter the gender, race, ethnicity, sexuality, religious affiliation, ability, age, etc. I aim to make sure no one ever feels alone, because I promise you, you are not.

As an entrepreneur and small-business, I recognize the opportunity I have to set an anti-racist foundation that supports justice and equality. I am committed to dismantling white privilege and white supremacy in all its forms. In order to continually uncover my own biases, I am bringing this practice + lens into all the work I do with clients + other entrepreneurs. Black Lives Matter. Love is Love. Women’s Rights are Human Rights. No Human is Illegal.


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