I get this question a lot…like a lot, a lot.

What is an OBM?

Online Business Manager


someone who takes the nitty gritty of your business like systems, tools, and processes and turns it into a solid foundation for you to grow and scale your business

What’s the  difference between an
Online Business Manager & a Virtual Assistant?

Every great superhero has an origin story right?
Well, here’s mine…

Hello there beautiful soul! 

First & foremost, thank you for checking out my website! I appreciate you more than you know and I am sending you all the positive vibes as you read this.

My name is Jane Rodriguez and I am the CEO & Founder of The Thriving CEO. I am a proud Bilingual Latina, born and raised in Miami, Florida. I serve as the Online Business Manager for so many wonderful online businesses and have worked with so many entrepreneurs from Diversity & Inclusion Speaker/Consultants to Business Coaches to Professional Organizers.

How did I become an OBM you ask? Well it started a little bit like this…

Let’s take it back a bit..


In 2015, I received my Bachelor’s in Hospitality Management from Florida International University, I loved the industry, but it just wasn’t for me sooo next. 


In 2018, I received my Master’s in Higher Education from Florida State University. This was starting to look a bit more promising…or so I thought.


After graduating with my Masters, I made the move to California to become a Student Affairs Professional (SA Pro, if you didn’t know!) where I managed over 130 Student Clubs & Organizations (little did I know, this involved a BUNCH of Systems + Processes work, which has been my bread + butter).

As an SA Pro, I felt like I was capable of doing so much more and this included creating the life I really craved, so I embarked on the journey of discovering my other passion areas.

With this in mind, I started my business in April of 2019 as a Lifestyle + Branding Coach where I helped individuals develop the self-confidence they needed to build their brand + business. The more I worked with folks, the more I realized that my attention was always drawn to the nitty gritty. I loved figuring out how things worked and how to make them better. I loved implementing new ways to make my business be as efficient as possible! Why? So I could spend all that extra time I was saving reading or traveling or hanging out with my friends and family.

And then one day it all clicked.

I realized where my true passion lied and that was in helping other CEOs upgrade their businesses to be as efficient + organized as possible so they could reach their fullest potential while making sure their branding game is on point!

One thing you should know about me is I am multi-passionate! I love to do it all and am known as the Jane of all trades 😉

It has been such an amazing journey so far and I can’t wait to continue to not only grow my own business, but help others grow theirs too…maybe even yours 😉

Thank you for joining me on this beautiful journey. I can’t wait to learn, grow, and thrive together.

Talk to you soon!

My goal is to live my best and most authentic life every single day
and I hope I inspire you to do the same.

Some  fun facts for you

You are welcome here.

Throughout my life, I have learned to take my lived experiences as a Latina and integrate it into living my best life and finding ways that work for me while embracing both the Cuban & American sides of my life. I say this because I want to be an open and safe space for absolutely everyone no matter where you come from, who you love, or how you identify. This is a welcoming space for all identities, no matter the gender, race, ethnicity, sexuality, religious affiliation, ability, age, etc. I aim to make sure no one ever feels alone, because I promise you, you are not.

As a fairly new entrepreneur and business, I recognize the opportunity I have to set an anti-racist foundation that supports justice and equality. I am committed to dismantling white privilege and white supremacy in all its forms. In order to continually uncover my own biases, I am bringing this practice + lens into all the work I do with clients + other entrepreneurs. Black Lives Matter. Love is Love. 

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